Collection: New in

Pogo-designshop new — ever-changing discoveries

What's here today might not be here next month. The new arrivals page is constantly updated with the latest additions from brands that are structurally part of the assortment, supplemented with designers and products that we are including for the first time. Some items are additions to existing collections, while others open up a whole new direction. It's worth checking back every few weeks — often something appears here that you didn't expect but immediately recognize.

New design collections from established brands

A large part of what appears here comes from brands you often see at Pogo-designshop. Royal Delft releases new Dutch Design pieces annually, Heinen Delfts Blauw regularly collaborates with illustrators, and Printworks refreshes its collection every season. For those who already collect these brands, this is the place to be the first to see what's new — often even before it appears in the brand's main collection.

New finds and small brands

In addition to established names, new discoveries regularly appear here. A new designer, a small producer with a strong idea, or a specific product from an existing brand that we are including for the first time because it solves something we couldn't offer before. This is the part of the page where you are most often surprised — a Tiny Treehouse, a set of Rebottled water glasses, a Steelful coat rack.

New arrivals as a source for original gifts

A new product is often a strong gift. It's not the standard choice that someone could have bought themselves, because it just arrived in the store. For a housewarming, birthday, or a spontaneous thank you, something new almost always works better than something that has been in the regular assortment for a long time — even if you have no idea what the recipient likes.

How often does the new arrivals assortment change?New products are added weekly — some individual acquisitions, sometimes entire collections at once when a brand launches a new season. Products typically remain on the new arrivals page for six to eight weeks before being included in the regular collections.